Olympics CMO on Olympic glory and a Paralympic legacy
Uncensored CMO
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Organizational Structure and Teamwork for London 2012 Olympics
The chapter explores the intricate organizational structure and teamwork required to successfully execute the London 2012 Olympics, emphasizing the importance of collaboration, leadership, and creativity. It discusses the recruitment and management of volunteers, the commercial interest and sponsorships surrounding the event, and the significant impact of the Paralympics in shifting public perception. The speaker reflects on the emotional journey of ending the Olympics and preparing for future events, highlighting the transformational experience and the focus on creating a memorable spectator experience.
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