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Add Friction to Your Marketing, with Jacob Azia

B2B Growth

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Are You Adding Friction, Intentionally?

Yeon lington: Marketing gets this view of being shiny. And if we can be a little less shiny and just show, hey, this is what we tested on,. This is how we're iterating and changing, you gain rust and you can t at overAbsolutely, i think that learning is actually one of the best caps in marketing as far as how effective it is. Yeon lington: Are there some ways that you would want ah, those that are interested to stay connected to the work you are doing? Or what are ways that maybe some one with a question could reach out to you?

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