That Will Never Work cover image

#21: No Storm Can Stop Him

That Will Never Work

CHAPTER

Monotizing a Product

You can spend months, if not quarters, convincing a big retailer to work with you. And then no one will show up. Whereas you have to start, my opinion, at the customer end. What you've done is so clever, is said, i have an entree that allows me to connect with people who are almost immediately going to want to spend enty thousand dollars on something. That is a very, very powerful thing. I would strongly encourage you to exploit that. See if you can really get some volume going. See if it's elbeta, but see if you can build this thing in. But again, i promise i'll get back to the one.

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