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The Search Begins
Land of the Giants
Google Wants to Be Big, Not Free
The search engine could have always been a luxury internet good for the wealthy, right? You're rich. Or an academic tool. But that's not the world Larry and Sergey wanted. And as we thought about it, we realized that we could actually optimize both for revenue and for user happiness by allowing ads. The way Google decided to make money in those early days is fascinating.
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