Apple's iTunes music sales were down 13% last quarter. Apple could build a subscription music service, but if they feel it's pressing, iTunes was down 13% in the third quarter. Steve Jobs' personal view that people want to own music is wrong; he has been wrong many times.
This episode is all about the (alleged) Apple Beats acquisition. While it may make a certain amount of business sense, does it signify a small but significant change in Apple’s priorities, and is it a cause for concern? Topics covered include:
- The rationale for the acquisition
- The difference between making and recognizing market opportunities
- What makes Apple uniquely capable of building revolutionary products
- Apple’s previous responses when threatened in music
- How to think about mergers and acquisitions
- How to best motivate employees
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