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Preventing the Death of Medical Device Sales

Global Medical Device Podcast powered by Greenlight Guru

CHAPTER

The Riches Are in the Niches

The riches are in the niches. You need to be as specific as possible, because your message needs to resinate with that person. If you can't satisfy that small group of people, what makes you think you can satisfy an entire market? I always tell pou lad, i'm t try bein site, if yo. It's not enough to say it's a robotic platform for eurologists. That is very, very specific.

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