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Demystifying SEO For B2B Marketers In 2022

The Dave Gerhardt Show

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Infer Structure, Content and Endorsements

You could almost think of measuring the o roll by this framework. The three things that you own are inf structure, content and endorsements. Inhouse, verse agency really depends on if that's what s o is supposed to do. And a lot of times my preference would be that they're not all the same.

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