Decoding Personalities in Physical and Digital Spaces

This chapter examines how individuals assess personality through subtle cues found in personal environments, extending the discussion to digital footprints left behind on social media. It highlights research demonstrating that online behaviors, from Facebook likes to social media posts, can reveal deep insights about personal identities and even predict traits such as socioeconomic status. Additionally, the chapter explores the correlation between online expressions of emotion and political behavior, illustrating how seemingly trivial data can reflect significant societal trends.