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Craft Sake Week with Rebekah Wilson Lye

Sake On Air

00:00

Craft Sake Week: A Celebration of Diversity and Craftsmanship

Explore the evolution and significance of Craft Sake Week, a unique event dedicated to showcasing the diversity and craftsmanship of traditional Japanese beverages, particularly sake. From overcoming challenges like market positioning to emphasizing direct consumer connections and sustainable growth, this chapter delves into the innovative approach of Craft Sake Week in making sake more relevant and appealing to a broader audience through curated blind tastings and themed days.

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