12min chapter

Marketing Speak cover image

481. Virality Is Science with Steve Spangler

Marketing Speak

CHAPTER

From Conferences to Viral Success

This chapter features a humorous exchange about the speakers' conference experiences and their DIY studio challenges. They recount the transformative journey of an e-commerce business that grew into a viral sensation, focusing on pivotal moments like the iconic Diet Coke and Mentos experiment. The discussion also emphasizes the importance of leadership, effective content marketing, and adapting to an evolving competitive landscape in the science communication field.

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