
481. Virality Is Science with Steve Spangler
Marketing Speak
From Conferences to Viral Success
This chapter features a humorous exchange about the speakers' conference experiences and their DIY studio challenges. They recount the transformative journey of an e-commerce business that grew into a viral sensation, focusing on pivotal moments like the iconic Diet Coke and Mentos experiment. The discussion also emphasizes the importance of leadership, effective content marketing, and adapting to an evolving competitive landscape in the science communication field.
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