SEO Battles : SEO vs AdWords -- Lillian Haase // Searchmetrics
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
00:00
Bid on Your Own Brand Name or Not?
If an advertiser has sie to bit on your grand name, they have just declared war in your company. I do recommend a defence strategy. If you are so called under attack, i do recommend bidding on your own brand name. But this also needs to be looked at on a country by country basis. You might find your competitor is bidding on you in one country, but not another one.
Play episode from 13:14
Transcript
