Rory Sutherland — Behavioral Science, Marketing, and Persuasion (EP.54)
Infinite Loops
00:00
Are You Going to Be Whispering in Your Ear Before You Go to Sleep?
We need legislation which is deliberately and avertly experimental. We can then have an argument based on experience, rather than a hypothetical loveit. At the consumer level, the advice is simply try things that you don't instinctively want to do. But equally, i'm not sure that if you had one car free sunday every six weeks we wouldn't be happier.
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