The Importance of Holding True to Your Slow Growth Vision

Harvard Business School professor Tom Eisenman and Baru Pet Care founder Lindsey Hyde talk about their company's failure. "Be clear as an entrepreneur first about what kind of business you want to build, right? Do you have a sense of who you are and what you want your life to look like," they say. The pair also discuss the false positive: that early adopters' enthusiasm may not extend to mainstream customers.