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She Built a Microcomputer Empire From Her Suburban Home

Every Audio Essays

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Strategic Challenges and Technical Missteps in the Microcomputer Market

This chapter explores the challenges of a smaller $25 million business, Vector, when the giant $25 billion company, IBM, expresses interest in their products. It depicts the strategic dilemmas and technical missteps faced by Vector as they navigate the threat posed by IBM's entry into the microcomputer market.

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