The Rise of AI Agents in Marketing

This chapter explores the evolution of AI in marketing from generative to agentic AI by 2025, highlighting how AI agents can think, decide, and act on behalf of marketers. It discusses the transformation of marketing roles into 'super contributors' capable of handling multiple functions independently, increasing productivity and redefining team dynamics. Additionally, the chapter addresses the importance of adapting strategies to leverage AI's capabilities while addressing concerns over content quality.