2min chapter

Marketing Against The Grain cover image

10 First Principles That Will Change Your Business and Life

Marketing Against The Grain

CHAPTER

Is There a Better Tone About That Conversation?

Getting to know people can help you better find the commonalities. It's hard to find commonalities if all you see that person is through the lens of the work, right? They do x. I disagree with how they do their work. The other thing that is really good to do here, when there is like, real friction with someone, is like sit down and say, ok, can we go through this step by step? And we first find the areas that we agree on.

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