Back to the People with Nicole Shanahan cover image

Reviving American Farming: Mad Agriculture's Bold Vision, feat. Philip Taylor and Brandon Welch

Back to the People with Nicole Shanahan

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Navigating the Competitive Meat Market and Food Innovations

This chapter explores the innovative food trends showcased at Expo West, focusing on taste preferences and health issues. It also examines the hurdles small-scale producers face in the meat market, particularly for grass-fed beef, and discusses how farmers are adapting to market influences to promote sustainability.

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