2min chapter

How I Built This with Guy Raz cover image

Nature’s Path: Arran and Ratana Stephens

How I Built This with Guy Raz

CHAPTER

Gorilla Marketing - How Important Was Your Packaging to Your Success?

How were you able to get the word out when you didn't presumably have a huge mark in budget? How did you manage to get people to know and to buy your product? It was, we always engaged in gorilla marketing. I think it was mostly word of mouth. And we used our packaging to get our message out as well. Yes, this pack it's the most expensive real estate in the world. That's the the ensof te market shelf. Shells the best real state on a shelf.

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