
The Ultimate Marketing Engine - John Jantsch
The Agents of Change Digital Marketing Podcast
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The Ultimate Marketing Engine's Approach
Step for is attract we all love the idea of attracting customers, but what's the ultimate marketing engine's approach that might be different here? In this framework, it's the voice of strategy. It really informs, if you know who that ideal customer is,. The pro or the problem that you can promise to solve, and you know the story they're telling themselves. Now, all of a sudden, your attraction just happens because you are, you are telling the right story.
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