3min chapter

This Week in Startups cover image

BuzzFeed vs Gawker, AI’s impact on the future of media, and more with Semafor’s Ben Smith | E1733

This Week in Startups

CHAPTER

The Importance of Managing a Collection of Brands

Vice was an incredible brand that really stood for something and had people who loved it. Vox is much less ideological, much less of a sort of a fixed vision of exactly how the internet ought to be put together. Managing a collection of brands works against everything that the human brain thinks about consolidation.

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