202. How Much Should Contractors Charge? - Ellen Rohr
Contractor Evolution
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Value-Driven Pricing in Contracting
This chapter explores the essential link between value and price in the contracting industry, underscoring that price increases without improved value and service won't yield sustainable success. It offers practical strategies for contractors to set prices based on a thorough understanding of costs and emphasizes the importance of effective communication and professionalism in enhancing perceived value. By examining the nuances of billable hours and appropriate markups, the chapter highlights the potential for elevated profit margins through strategic pricing and operational practices.
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