๐ In this episode of To The Point Home Services, Tommy Mello and Tom Howard dive deep into one of the biggest debates in business growth: Should you expand via Greenfield (starting from scratch) or through Acquisitions (buying existing companies)?
Tommy, a strong advocate for Greenfield expansion, shares why he believes in building a business from the ground up, ensuring full control over operations, branding, and culture. Meanwhile, Tom, an expert in acquisitions, explains how purchasing existing companies can accelerate growth, eliminate early-stage struggles, and provide an immediate revenue stream.
๐น Key Topics Covered:
- Why Tommy prefers Greenfield expansion and how it gives him full control.
- Tomโs strategy for acquiring businesses at low costs (sometimes even for free!).
- The importance of knowing your market share before expanding.
- How SEO and digital marketing play a huge role in business growth.
- The psychology of goal-setting and how to get the best performance from your team.
๐ Timecodes:
00:00 - Introduction & why acquisitions vs. Greenfield is a big debate
01:26 - Why the first two years of Greenfield growth are so tough
02:29 - The power of acquisitions: Buying revenue vs. building from scratch
05:10 - SEO & digital strategies that help dominate new markets
08:44 - Market share calculations: Are you really maxed out in your area?
12:09 - The importance of branding & long-term marketing investments
15:03 - Leadership strategies: Setting team goals & driving performance
22:52 - Making tough hiring and firing decisions as a leader
24:59 - Why fast action is crucial in acquisitions
27:47 - How to structure effective bonus incentives for managers
31:45 - Final thoughts & key takeaways
๐ก Resources & Links Mentioned:
๐ Robert Cialdini - Influence: The Psychology of Persuasion โ https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X
๐ HowardDeals.com โ Free acquisition guide & market share calculator: https://www.howarddeals.com/
๐ Dan Kennedy - No B.S. Direct Marketing โ https://www.amazon.com/B-S-Sales-Success-New-Economy/dp/1599183579?tag=googhydr-20&source=dsa&hvcampaign=books&gbraid=0AAAAA-byW6BBzBa6eR3DuEXxGe2jy3UwP&gclid=CjwKCAjwnPS-BhBxEiwAZjMF0kDFPC8tZoNLiz7wWANe62FyqVLQISPwE0enCbycEnSo44tyvJ26YRoC4L8QAvD_BwE
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๐ฌ Comment below: Do you prefer Greenfield growth or acquisitions? Why?
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๐ง Listen on Your Favorite Podcast Platform:
๐ Apple Podcasts: https://podcasts.apple.com/us/podcast/to-the-point-home-services-podcast/id1496811695
๐ Spotify: https://open.spotify.com/show/7pouzyPqSNmmmdcKGZBrbs?si=b52de8e8514e4851
Thanks for tuning in! Stay sharp, keep growing, and weโll see you in the next episode. ๐
#HomeServices #BusinessGrowth #Entrepreneurship #TommyMello #TomHoward #Acquisitions #GreenfieldExpansion #SEO #Marketing #Leadership
