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Kelcey Lehrich is the Co-Founder and CEO of 365 Holdings. 365 Is a vertically integrated owner and operator of consumer product brands focused on eCommerce.
On this episode, Chris & Kelcey discuss:
➡️ How they look at investing in niche e-commerce businesses
➡️ Why they've chosen shared services hold-co structure
➡️ The current eCommerce market
➡️ Deep dive into two of their businesses (cloth diapers & good for preppers)
Timestamps
(00:04:14) Kelcey’s background and 365 Holdings
(00:05:14) What does shared services mean?
(00:06:39) Acquiring the first eCommerce business
(00:07:09 How do you think about your role in the organization?
(00:08:12) What’s happening in eCommerce right now?
(00:09:44) What happened in your eyes when Apple and Facebook went at it in the Ad space?
(00:10:43) What are the best ways to market online today?
(00:11:44) What caused the end of the ‘Covid bump’?
(00:12:41) What goes through your mind when you want to buy a business?
(00:14:00) The business of cloth diapers and emergency food
(00:21:41) What have you learned about structuring a deal?
(00:22:57) Amazon: A Necessary Evil
(00:25:37) What’s your goal for these 9 businesses?
(00:26:56) What happens when you sell a business?
(00:28:46) - Are the big 3 in eCommerce gaining more dominance?
(00:31:06) AI in eCommerce
(00:31:57) What type of HoldCo do you run and how would it differ from others?
(00:37:10) Why do you have manufacturing here in the US?
(00:39:42) How is the business capitalized?
(00:41:17) HoldCo Conf
(00:53:28) Twitter
Additional Resources
👉 Kelcey on Twitter
👉 365 Holdings
👉 HoldCo Conf
➡️ Visit RE Cost Seg for a free proposal to see your potential tax savings
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➡️ Follow Chris on Twitter: www.twitter.com/FortWorthChris
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The FORT Podcast with Chris Powers is a place where you can find meaningful conversations about entrepreneurship, real estate, investing, and more.
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