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#284 - Kelcey Lehrich - Co-Founder of 365 Holdings - Buying Niche E-Comm Businesses in a Hold-Co Structure

The Fort

CHAPTER

The Importance of Consumer Brands in America

"This is the best counter cyclical business you could ever dream of. I don't want bad things to happen in the world, but when the news headlines get scary, the revenue in that business generally does well," he said. "It's like every time they come out and say they're going to try and ban guns, gun sales go through the roof."

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