[REPLAY] How to Do User Research (Even if You’re on a Budget)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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What You Need to Know About Your Audience
You really need to know a lot more about your audience than just the basic sertoa demographic should. What exactly do i need to tell them about my product, my service to convince them. And what are the fears that i have to take away, or who are my competitors, and how can i cposition myself against them? Oh, my god. Dot a, i i opened one of my talks a at a conversion hotel where in the netherlands, which is a great conference, by the way. It's coming up in november. Ah, i open that with a sort of tirade against people who discredit user testing, moderated user testing. This is also
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