Episode 22: Mike Katz Cuts Through the CDP BS
Marketecture: Get Smart. Fast.
The Evolution of Reverse ETL
Reverse ETL is the segmentation and activation capabilities without really like everything else. So it's when you think about it that way, right? Remove where the data is coming from or what the data store is. It's a stripped down, very incomplete CDP. The irony in all of this is that the companies that want to be CDPs started to claim that the CDP was down,. And yeah, it hasn't. If anything, now everybody's a CDP.
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