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Fans, Collectors and Gamblers: The Consumer Behaviors of Pop Mart (217)

The Tech Strategy Podcast

CHAPTER

Exploring Pop Mart's Unique Consumer Behavior and Fandom Dynamics

This chapter delves into the diverse fan behaviors surrounding Pop Mart products, highlighting the creative emergence of services aimed at enhancing purchasing power among Chinese consumers. It categorizes these behaviors into casual, dedicated, and super fans, while also considering the sustainability of these trends in the toy market.

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