Exploring Pop Mart's Unique Consumer Behavior and Fandom Dynamics

This week’s podcast is about Pop Mart and its ability to tap into really interesting consumer behaviors.

• Fan and enthusiast behavior
• Collecting behavior
• Gambling and rewards behavior

You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.

Here is the link to the TechMoat Consulting.

Here is the link to our management sessions with the latest consumer-facing innovations by China’s digital leaders (here).

Here is the link to the Tech Tour.

Correction: In the podcast, I talked about Jake Paul being a Pokemon fan. I meant Logan Paul.

Here’s my summary of Pop Mart in one graphic.

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I write, speak and consult about how to win (and not lose) in digital strategy and transformation.

I am the founder of TechMoat Consulting, a boutique consulting firm that helps retailers, brands, and technology companies exploit digital change to grow faster, innovate better and build digital moats. Get in touch here.

My book series Moats and Marathons is one-of-a-kind framework for building and measuring competitive advantages in digital businesses.

This content (articles, podcasts, website info) is not investment, legal or tax advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. This is not investment advice. Investing is risky. Do your own research.

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