Introduction

Dr. Gad Saad is an Evolutionary Behavioural Scientist and Professor of Marketing at Concordia University (Montreal, Canada). He has held Visiting Associate Professorships at Cornell University, Dartmouth College, and the University of California–Irvine.

​Professor Saad has pioneered the use of evolutionary psychology in marketing and consumer behavior. His books include 'The Consuming Instinct', 'The Parasitic Mind', and 'The Saad Truth About Happiness'.

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