3min chapter

The Rich Roll Podcast cover image

Jack Dorsey On Solitude, Self-Care & Shouldering The Health of Global Conversation

The Rich Roll Podcast

CHAPTER

The Problem With Users in Technology

I love looking at how we use language and you know what one of the things that I've been over years was trying to convince both my companies around is like we have this word in technology called users. Howard Schultz was on the square board the CEO of Starbucks he pulled me aside one day he's like why do you call your customers users? And then I started researching it and they were coined back in the early 80s when or actually earlier than that in the 70s as a term for people using mainframes. It became this term losers lu s e r s and then when models like Google came to be they didn't have no way to refer to their customer relationship with the exception

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