In this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire break down why podcasting remains the most powerful channel for building authority, especially when supercharged by AI. They walk through the entire production lifecycle—pre-production, production, post-production, and distribution—sharing how they use tools like Gemini and Zencastr to streamline workflows without losing the human element. Dan also reveals his "episode packaging" strategy and introduces a new tool, Smack.fm, that automates the repurposing of episodes into dozens of social media assets.
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Resources Mentioned
Timestamps
- 00:00 - Why podcasting is the ultimate channel for authority.
- 02:50 - Using AI in pre-production: From research to episode packaging.
- 06:53 - Switching from Custom GPTs to Google’s Gemini Gems for thumbnails.
- 07:57 - The Production Phase: Why human connection still trumps AI voices.
- 12:03 - Simplifying post-production with AI editing tools like Zencastr.
- 18:28 - Using Tella for solo episodes and screen recording.
- 20:00 - The Distribution Playbook: Turning one episode into dozens of assets.
- 24:23 - Automating social posts with Smack.fm.
- 28:09 - Where to find the full documented process for free.
