Shifts in Advertising Measurement and Industry Mergers

This chapter explores the transition to Nielsen's new big data measurement system in advertising, highlighting marketers' concerns over reliability and new charging practices for out-of-home views. It also examines the implications of the Charter-Cox merger amid declining pay TV audiences and strategic considerations with content providers like Disney. The discussion extends to challenges faced by broadband and pay TV services in a competitive landscape influenced by streaming innovations and market reactions from major telecom players.