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How to mix business and family

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CHAPTER

Navigating Family Business Challenges

This chapter delves into the hurdles faced by a generational family business as it strives to adapt to modern demands. It highlights the importance of collaboration among family members, effective marketing, and maintaining a supportive work environment. The discussion also emphasizes the delicate balance between personal relationships and business decisions, advocating for clear goals and the involvement of a neutral third party for successful transitions.

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