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26min chapter
114. How To Become a Full Time Fractional CFO!
The CFO Report
Mastering Trust-Based Marketing and Sales Skills for Fractional CFOs
The chapter emphasizes the importance of trust-based marketing and sales skills for early-stage fractional CFOs, highlighting the need to establish trust and authority to attract high-quality clients. Insights on leveraging the story brand framework, defining ideal clients, and addressing common questions authentically are shared, emphasizing the significance of injecting personality into responses. The discussion also focuses on the intersection of preparation and opportunity in luck, personalized sales approaches, and the importance of building strong client relationships based on trust.
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