Dr. Shashwa: Making the business part of this work is as much a challenge as the technology itself. We look at autonomous driving as a spectrum, starting from driving assist and going up to autonomous driving. So we have an eyes-on hands-off in China. And it's coming out also in Europe and in the US, starting from 2024 forward. Just in 2022, it generated a significant amount of... I don't remember the number, but more than $50 million for one brand.
Mobileye founder, president and CEO Amnon Shashua has proposed a new way to describe automated driving. Alex, Ed and Kirsten dig into the topic and make a few new discoveries along the way.