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The Importance of Understanding Your Business' Goals
I'm a big advocate of agile, which is very much looking back at people and interactions. One of the values speaks that is being able to negotiate. I love the idea of when you spoke around 75% or 80% of what you want,. But not the rest of it. Can we can underestimate that skill? It's all part of recognizing that is a absolute discipline. The whole business relationship management area is a proper discipline That you need properly qualified and experienced people to do.