2min chapter

Hidden Brain cover image

Money 2.0: Why We Bust Our Budgets

Hidden Brain

CHAPTER

Can We Use Cash More Often?

Research in behavior economics has also found that we feel differently about forking over cash to buy something, as supposed to using a credit card. I'm wondering if this is another example of mental accounting at workand how we might be able to take advantage of this. More recent forms of payment, things like apple pay or these these mobile payments, are going to be even lower in pain of payment. Hih, can be even easy and less painful to spend money as the payment mechanism becomes less concrete.

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