10min chapter

The Storytelling Lab cover image

Using the ABT Framework to Stand Out as a Thought Leader with Park Howell

The Storytelling Lab

CHAPTER

Crafting Purpose-Driven Narratives

This chapter emphasizes the interconnectedness of personal experiences in storytelling and the significance of viewing goals as a dynamic journey. It encourages authentic storytelling that focuses on the audience's impact rather than individual achievements, while providing practical frameworks and exercises for enhancing engagement.

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