23min chapter

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Eric Seufert: A Primer on Digital Advertising - [Making Markets, EP.49]

Making Markets

CHAPTER

Navigating the Digital Advertising Landscape

This chapter explores the intricate dynamics of digital advertising, emphasizing the impact of data co-ops across major platforms. It discusses how Apple's App Tracking Transparency has shifted advertising strategies and user data control, alongside legislative changes like GDPR and cookie deprecation. The conversation also highlights the transformation of advertising models, focusing on the balance between privacy concerns and economic motivations in the evolving digital landscape.

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