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Bloomberg Businessweek Weekend - March 8th, 2024
Bloomberg Businessweek
Breaking Barriers: Woman CEO in Swiss Luxury Watch Industry
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The chapter explores the appointment of Elaria Resta, a woman, as CEO of an independent luxury Swiss watch brand, defying industry norms. It discusses her unique background in consumer goods and the strategic direction she plans to take in a male-dominated and traditionally conservative luxury watch industry. The narrative also touches on the company's focus on long-term independence, quality, and innovation over pricing strategies.
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