This year we became climate neutral. Our biggest challenge is, of course, the service that power. We transfer em our service is powered by a w s. Different countries have different se and some are greener than others. The idea that you sitting behind a net flick show on ear 60 inch t v in h d is omitting 500 grams of carbon an hour, it's not on anyone's rada at all. But if you understood that the difference betwen watching sominan, s d and h d is half the carbon omissions, you wouldn't even notice the difference on your t v. Just switch it to s d.
Damian Bradfield is a tech leader who as co-founder and Chief Creative Officer of WeTransfer steers an essential tool for creatives plus the site's burgeoning culture brand WePresent, too. He joins journalist Rosamund Urwin to discuss the company's journey and also talk through the Ideas Report: WeTransfer's annual survey of the global creative industries.
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