4min chapter

Inside the Strategy Room cover image

134. Richard Rumelt on what separates good strategy from bad

Inside the Strategy Room

CHAPTER

Is There a Long-Term Strategy?

Is the notion of long-term strategy even as relevant now in a world that is increasingly dynamic and rapidly changing? "I tend not to emphasize long- term strategy. If it's appropriate in a given situation, I'll call it a grand strategy," he says. Richard Branson: Companies typically evolve through a series of challenges and responses.

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