How to Get the Buy-in You Need

Julian Zelizer: My usual approach is to call attention to what you're talking about, that I call it hitting your head on the ceiling. It's sort of saying, okay, carefully, what are your assumptions? Let's see how those assumptions lead to things that don't work. Here's our assumptions. Here's how I think it works better. And you mentioned memory and, and whether or not we have a memory store. He says remembering as a process is different than memory as a thing. But he thinks really treats the brain and cognitive functions as a computer; there are components that do certain things.