What's the Business Plan for a Chat App?

A chat app needs users chatting, right, about various topics. We needed to incentivize what those topics were and we wanted to incentivize repeat actions. So daily logins, for example, bonuses if you send five messages. They need to be verified by other people that they were helpful or good,. And how do you do that in a very discreet way? A couple of years ago, I was hit up by my friend who was developing a chat app with crypto enabled on it.