The Importance of Subject Line Relevance in Email Marketing

The subject line relevance. So keywords relevant to what they're doing and depending on their audience, what they care about. And then the second piece we have is a, is a contact role to company size matrix. This factually says, okay, well, let's look at the total audiences that you're selling to. We create a matrix based on the industries of those audiences. Usually trying to create some content that's relevant to them or put that in email.