So let's say we've run one of these ads. Then how should you sort of approached a yes after sales process? What happens next? Or what should happen next? Ok? So if i'm a newsletter publisher, the ads ran or the campaigns ran and i'mi'm trying to get the renewal,. The first thing you'll want to do is one checkin to see u. With ter i like to send people follow up you miss. Just to get a gut check on performance.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katy Huff, ex-professional-newsletter-ad-slinger for The Hustle, turned cofounder of MadRev.
We jump straight into the details of how to sell more ads and sponsorships for your newsletter. Including:
- how important is is a media deck, really?
- how should you package your ad sales?
- what results should you be reporting to sponsors, and how?
- how did Katy approach ad sales for The Hustle?
... and much, much more.
You can find Katy over at MadRev.co and Louis at @louisnicholls_ on Twitter