14. Why Do Most Ideas Fail to Scale?
The Freakonomics Radio Book Club
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The Key to Scaling Taxes
Liszt and his colleagues sent out more than 80 thousand messages to self employed dominicans. Half received message about tax offenders names being made publicly available. The benefit cost analysis for those deciding whether or not to pay their taxes suddenly looked very different. This simple messaging programme brought in an extra hundred million dollars in tax revenue.
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