11min chapter

Behind the Numbers: an EMARKETER Podcast cover image

Reimagining Retail: The Unofficial Most Interesting Retailers List (February 2025)

Behind the Numbers: an EMARKETER Podcast

CHAPTER

Innovations and Controversies in Retail Marketing

This chapter explores recent marketing strategies from notable retailers, with a spotlight on Nike's Super Bowl ad and its partnership with Kim Kardashian's Skims. It engages in a debate on the rankings of various brands while critically analyzing Reformation's advertising and the impact of celebrity endorsements. Additionally, the discussion examines the shifting perceptions of health trends in consumer packaged goods and the evolution of high-profile brands within the retail landscape.

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