The Importance of Customer Inertia in Banking

I received two emails on the same day from two banks. One was a large incumbent bank that sent me an email saying, the Bank of England base rate has changed. No mention of anything to do with savings. Whereas I received an email from Monzo the exact same day saying, your interest rate has gone up automatically. So yes, this is coldly rational, but is it actually good customer strategy? Are customers going to remember this? Customers notice this, right? You know, this is why it's being written about. It creates an opportunity, as you said, for other companies to come in and take some of those customers. But sadly, it does mean that people who are

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