The United States is Southern now
Explain It to Me
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Transforming the South: Culture and Commerce in the 1960s
This chapter examines the significant changes in the Southern United States during the 1960s, driven by the Civil Rights Movement and the advent of air conditioning. It explores how strategies, including tax incentives and highway expansions, fostered economic growth while reshaping cultural identity through music and business. The narrative highlights the complex interplay of Black and white Southern cultures and the impact of these dynamics on mainstream American music.
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