How Race Was Central to Prop 22 w/ Veena Dubal
Tech Won't Save Us
00:00
Uber and Lift's Marketing Campaigns - Racism in the Taxi Industry
i was studying the taxi industry just as uver and lift were disrupting it in san francisco, and i was struck that a huge part of their marketing campaign to make people feel safe about getting in strangers ars m was to advertise really pretty white women. And then uber had images of te cool hipsters who were just like having a good time, you know, not a care in the world they were going to drive your body from point eih to point b. It's almost a completely immigrant and racial minority work force. Look at, this is very much a a racialized labor market. Ean according to lift's own data, i think they say something like 70 to 76
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