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7min chapter
Reimagining Retail: 2024 Retail Trends (Shark Tank style)—The In-Store Renaissance, Livestream Shopping, and Buying RMNs | Jan 3, 2024
Behind the Numbers: Reimagining Retail
Partnerships and Consolidation in Retail Media Networks
This chapter explores the trend of retail media networks partnering with social and other platforms to reach consumers and make a difference for advertisers. It discusses potential acquisitions and the debate surrounding the investment and consolidation in retail media networks.
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